PROJECT RUNWAY X MARY KAY COSMETICS GIVEAWAY

posted on: October 24, 2014

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I’m super excited to team up with Mary Kay Cosmetics for a giveaway and share with you my outfit inspired by the Project Runway season finale. I immediately fell in love with Kini Zamora’s collection, from the color story to structured silhouettes and the plunging necklines, it felt very strong and feminine and fun at the […]

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MATERNITY STYLE SECRETS TO DRESSING FOR FALL // 20 WEEKS

posted on: October 20, 2014

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MATERNITY STYLE SECRETS TO DRESSING FOR FALL. As I get further along and bigger in my pregnancy there’s a couple style secrets to dressing for fall that I wanted to share.  The most important is to stick with the kinds of clothes you would wear when you’re not pregnant. I’m a basics type of girl so […]

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ADD A TOUCH OF SPARKLE TO LIVEN UP YOUR MATERNITY LOOK // 18 WEEKS

posted on: October 8, 2014

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ADD A TOUCH OF SPARKLE TO LIVEN UP YOUR MATERNITY LOOK. Dressing a baby bump can be tricky since your closet is always playing catch up with your growing belly, but that doesn’t mean you need to replace or change your entire wardrobe or style. I’m in love with my newest sequin skirt, and although it’s […]

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FLORAL PRINTS FOR FALL

posted on: September 30, 2014

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FLORAL PRINTS FOR FALL. This is my last look before cutting my hair! I miss my hair dearly… but, I’m excited to finally retouch and dye my grown out roots, finally!  Since I’m pregnant I had to wait to pass my first trimester. Now, that I’m in my second trimester it’s ok to dye my […]

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FALLING FOR BRIGHT FLORALS

posted on: September 24, 2014

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FALLING FOR BRIGHT FLORALS. I took these shots a couple weeks ago and going through these images I REALLY miss my long hair! Weather wise, I’m incredibly spoiled to be living in LA, on sunny days an off-the-shoulder maxi is perfect to run around town and do your errands. I love the orange hues and flowy […]

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SHADES OF GRAY // 16 WEEKS PREGNANT

posted on: September 19, 2014

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My blog has become my digital diary and I’m excited to add another category, my pregnancy journal. It’s a fun way to keep track of my pregnancy and everything that goes along with it. This week I’m 16 weeks pregnant. I’ve decided to fill in this short questionnaire with every update. It’ll be really nice […]

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CASUAL IN A SNAPBACK

posted on: September 14, 2014

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CASUAL IN A SNAPBACK. This was a couple of weeks ago during my first trimester. My first trimester was all about comfort since my morning sickness was pretty intense . My idea of comfy is my vintage levi’s, an oversized top and comfy flats. I’m so sad because I can no longer fit into these […]

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FESTIVE PRINTS

posted on: September 10, 2014

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FESTIVE PRINTS. I’m so bummed that summer is officially over – though in LA we’re a bit spoiled and still get to enjoy summer weather for a bit longer. I always have a jacket or cardi with me just in case I get a little chilly. I’m wearing my newest long printed cardi that I’m […]

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OUR NEW BLESSING: PREGNANCY ANNOUNCEMENT

posted on: September 9, 2014

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OUR NEW BLESSING: PREGNANCY ANNOUNCEMENT I’m pregnant! I’m so excited to finally be able to share the news, it was so hard to keep this secret for the past 3 months – well 15 weeks to be exact! James and I feel so so blessed and am really excited to begin this new chapter in […]

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FALL FASHION: LUXE JACQUARDS + KNITS

posted on: September 3, 2014

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FALL FASHION: LUXE JACQUARDS + KNITS.  For the upcoming season I’m participating in the Beverly Center Fall Fashion “Show Us Your Style Challenge” to create my Fall fashion look under $250.00. Comfort and versatility is always a priority, so with that in mind a couple of my fall must-haves: a knit sweater, a full skirt […]

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A CLASSIC WHITE BLOUSE NEVER GOES OUT OF STYLE

posted on: August 29, 2014

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Top:  White House Black Market Iconic Top Shorts: Vintage Levi’s Sunglasses: Aviators

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EVERY CLOSET DESERVES A BASIC BLACK MAXI

posted on: August 21, 2014

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EVERY CLOSET DESERVES A BASIC BLACK MAXI. One of the best things about summer is wearing a flowy maxi dress – super comfy! Like most long skirts or maxi dresses they always seem to go a little too long for me, and I’ve been staying off heels lately so I decided to pair my maxi […]

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BLACK WHITE COMBO

posted on: August 10, 2014

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BLACK WHITE COMBO. Nothing like a good black and white outfit to do errands around LA. Something about the black and white color combo is minimal and chic – it never disappoints when I’m in a rush. I think this is only my second pair of white jeans, I’m sooo clumsy when it comes to […]

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Boho Basics For Summer

posted on: July 31, 2014

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  Boho Basics For Summer. A couple weeks ago I went camping to Big Bear and naturally I packed lots of lightweight and comfy clothing. This lace top was particularly my favorite, but it’s very sheer and completely open in the back, nothing a white spaghetti top can’t fix! I love how I can take […]

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Fresh Perspective

posted on: July 22, 2014

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I love hanging out in Malibu from time to time, the beach always makes me feel happy. For me, it’s the best place to rest, relax and reminisce about life. I can’t help but notice that increasingly I’m on my phone so while at the beach, I took time off from technology – from my […]

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Summer Tasting: LA Street Food Festival

posted on: July 12, 2014

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Summer Tasting: LA Street Food Festival. I’ve been feeling really sick for the past week and so this post is a little delayed but I finally got the energy to publish it! A couple weeks ago, June 28th to be exact, I went the to LA Street Food Fest for the first time. It was […]

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A Perfect Saturday Look: The Midi Skirt

posted on: July 1, 2014

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A Perfect Saturday Look: The Midi Skirt. I honestly don’t have enough midi skirts in my closet, and need to get more. Midi skirts are a perfect transitional piece you can basically wear year round. It looks great with tank, tees and crop tops during the spring/summer and for fall pair it with a sweatshirt […]

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Bare Shoulders For Summer

posted on: June 26, 2014

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Bare Shoulders For Summer. Off-the-shoulder tops or dresses instantly feel boho-chic to me, they’re the perfect piece to show a little skin this summer and plus they’re so sexy in a subtle way! I wore my orange top with my favorite vintage distressed shorts- seriously my fave, you’ve probably seen them a little too many […]

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BLACK JUMPSUIT

posted on: June 18, 2014

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BLACK JUMPSUIT. It’s the perfect time to bring out your rompers and jumpsuits – summer staples. They’re a perfect summer stable to have around for any occasion or special event. I love a good basic jumpsuit so I can accessorize and make it my own. I decided to keep it simple – just the way I […]

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ROSE BOWL FLEA MARKET

posted on: June 11, 2014

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ROSE BOWL FLEA MARKET.  I’m not an avid flea market goer but, I love going to flea markets once in a while. This past Sunday was the monthly Rose Bowl Flea Market – held every second Sunday of every month – and it was SO extremely hot! I brought a cardigan so I wouldn’t burn but, […]

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DOGTOOTH BOMBER

posted on: June 9, 2014

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DOGTOOTH BOMBER.  My favorite thing about dogtooth is how versatile it is. You can wear it with almost anything. I decided to pair it with a bright skirt and mix it up with contrast printed heels. Dogtooth is such a classic print with an androgynous/preppy, vibe! boohoo Dog Tooth Zip Bomber Jacket c/o White Cotton:On Deep […]

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MUSIC FESTIVAL STYLE

posted on: June 4, 2014

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MUSIC FESTIVAL STYLE. I’m wearing a music festival style outfit to cheers the upcoming Gov Ball Music Festival. The Governors Ball  is a three-day, four-stage  festival at the beginning of summer (June 6th – 8th) located in New York City featuring premium talent including OutKast, Jack White, Vampire Weekend, and more. Anything boho is pretty much festival-ready in my book! Neff […]

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BOHO + FRINGE

posted on: June 3, 2014

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BOHO + FRINGE. The weather has been so nice lately in LA! I’m wearing a printed romper and a fringe cardi to run errands. I definitely can’t do my errands in heels so I opted to some matchy-matchy fringe flats – I wanted something bright for this outfit since everything else is sort of muted colors. […]

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BEYOND THE GYM

posted on: May 22, 2014

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BEYOND THE GYM.  These past couple days have been so hot in LA, even I didn’t need to carry around a jacket.  Instead, I threw on leopard shorts and a back twisted top - I love  low back tops! Plus, I love how this Fabletics Switch Back Tee can be worn beyond the gym.  If you’re […]

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DIY DISTRESSED DENIM

posted on: May 14, 2014

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DIY DISTRESSED DENIM. I love a good pair of distressed jeans, they’re my go-to’s when rushing out the door and I don’t quite have enough – I want them in every color! Last week at the Express Fall 2014 Collection preview event they had a little denim bar and I had a chance to customize […]

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EVERYDAY: WHAT’S IN MY BAG

posted on: May 8, 2014

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EVERYDAY: WHAT’S IN MY BAG. I’m a pretty simple person when it comes to packing my bag – I have a few items that I have with me all the time. I’m not a huge girly girly that carries around a makeup bag or mirror – although I really should, I try, but always end up […]

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BEST OF BEAUTY AISLE: BEST HAIR PRODUCTS

posted on: April 30, 2014

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BEST OF BEAUTY AISLE: BEST HAIR PRODUCTS . Now that winter is gone for good,  it’s the perfect time to update your beauty routine! I recently teamed up with P&G to pick a few of my favorite hair products for “Best of the Beauty Aisle, a beauty awards focused on your favorites from our choices of […]

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KEDS GIVEAWAY: SO BRAVE WITH TAYLOR SWIFT

posted on: April 27, 2014

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I’m so excited about my new giveaway for my readers – three winners will win a pairs of Keds from their new Spring collection! Details below … Mink Pink Distressed Polka Dot Boyfriend Pants c/o Lulu*s Lovers + Friends Babe Magnet White Muscle Tee c/o Lulu*s Express Leather Long Moto Jacket c/o Keds x Taylor Swift Champion Polka Dot Shoes c/o  There’s […]

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LOVEJOOKIM ON INSTAGRAM – FOOD

posted on: April 23, 2014

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LOVEJOOKIM ON INSTAGRAM – FOOD - I posted more food pictures than the norm and thought I should share! You can follow along my food adventures #joolovesfood Franco on Melrose – I would have never known about this romantic place, I was invited to a birthday dinner during the weekend and the decor is super cute! […]

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LEATHER SKIRTS FOR SPRING

posted on: April 18, 2014

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LEATHER SKIRTS FOR SPRING. As we transition into warmer weather doesn’t mean that we need to let our leather skirts get dusty. Leather skirts are stylish through spring especially in brights and pastel colors. Personally, I like black so I can wear it year round! Pair them with a crop top for the weekend, or […]

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COLOR ON COLOR

posted on: April 15, 2014

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COLOR ON COLOR. I’ve been living in shift dresses lately and this baroque dress from MissGuided is perfect for this season. I immediately fell in love with the print – not too much and the perfect color combination. With such a busy print dress I decided to wear brighter accessories to make them pop! I […]

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PASTEL SHIFT DRESS

posted on: April 11, 2014

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PASTEL SHIFT DRESS. I would say that one third of my closet is filled with shift dresses, if I could I would have them in every color in short and long sleeves! They’re perfect to slip on before heading out somewhere, without sacrificing your style of course. The shift silhouette is chic and so easy […]

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SPRING DENIM

posted on: April 8, 2014

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SPRING DENIM. As of late, there’s been way more denim in my closet. Denim tops, jeans, and especially this everyday romper! Denim always seems to freshen up a spring look. I decided to go blue-on-blue with a brighter striped cardigan and get a little playful with some glittery flats and cat eye sunnies! Seychelles Home […]

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THE LITTLE RED DRESS

posted on: April 4, 2014

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THE LITTLE RED DRESS. This is actually from about a year ago – you can tell it’s an older picture of me from my darker hair. I was recently going through my photos and found it. I wanted to share because this was one of my favorite shoots with the natural lighting and all! Love, […]

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PACKING FOR FESTIVAL SEASON

posted on: April 1, 2014

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PACKING FOR FESTIVAL SEASON. Music festivals are right around the corner and although I won’t be attending this time (bummer, I know) I still wanted to share with you some items from my packing list. A couple of days in the desert and hours of walking and dancing in the hot sun tells me that comfort […]

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DENIM AND PRINTS

posted on: March 27, 2014

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DENIM AND PRINTS. I recently got my hands on this Valfre hand drawn tank – a little sassy and quirky at the same time. I paired it with my favorite pair of black denim jeans. Since I never leave the house without some kind of coverup, I decided on a denim jacket which goes perfect with […]

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SPRING FLORALS

posted on: March 22, 2014

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  SPRING FLORALS.  It’s finally Spring, yay! For me, comfort is key every season. I’m wearing the cutest floral tee that’ll probably be on rotation in my closet this season. Thankful for the weather that allows me to wear shorts lately, and another favorite of mine are these studded shorts – I love pairing them with an […]

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BEBE SPRING FLING

posted on: March 20, 2014

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BEBE SPRING FLING. It’s officially the first day of spring, happy Spring! Last week Sunday, I was invited to celebrate Bebe’s new spring arrivals with amazing host Sydne Summer. It was a fun filled day with champagne pong, a sunglass shopping station, and catching up with old and new friends! Oh, and sorry the images are […]

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ROAD TRIP ESSENTIALS

posted on: March 13, 2014

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ROAD TRIP ESSENTIALS. Road trips are always such a fun adventure! I recently partnered up with Wet Seal to show you my perfect road trip ensemble. During the weekend, the hubs and I randomly decided to take a little mini-road-trip to the Ghetty Villa. It was a super-spur of the moment idea, but thankfully I […]

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Wine Tasting with BevMo!

posted on: March 11, 2014

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Wine Tasting with BevMo! A couple weeks ago I had the pleasure of attending a Private VIP Cocktail Hour event hosted by BevMo! and BevMo’s Cellar Master, Wilfred Wong to celebrate their new Riverside store opening – located at 7562 Mission Grove Parkway Riverside, CA 92508. I like to drink wine from time to time, and I […]

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DIY: COMME DES GARÇONS INSPIRED MANI

posted on: March 10, 2014

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COMME DES GARÇONS INSPIRED MANI. Once in a while when I have some time at home I like to play with my nails. Not only does COMME des GARÇONS have cutest little heart logo, it’s also a super-cute brand. This DIY mani is really simple and the heart shape doesn’t have to be perfect, so anyone […]

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ASIAN HAIR: GOING PLATINUM BLOND SESSION 2

posted on: March 6, 2014

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ASIAN HAIR: GOING PLATINUM BLOND SESSION 2. You can read from my first Going Platinum Blond post that I decided to take the leap of going platinum blond out of curiosity, and now how do I feel? I frigggen love it! I recently went back to Bianca Hillier from Sally Hershberger salon in Los Angeles, for my second session – […]

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SKINCARE: YON-KA ESSENTIALS

posted on: March 3, 2014

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SKINCARE: YON-KA ESSENTIALS. A new month calls for a new beauty regime to try out. I don’t try new beauty products often, but when I got my hands on this Lotion Yon-Ka (also known as the phyto-aromatic healing water) it was pretty much a done deal. First things first, I’ve been looking for some time now, for […]

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BLACK LEATHERS

posted on: February 27, 2014

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BLACK LEATHERS. My first post with my new hair (and my second hair post is coming … you can read my first adventure to getting platinum blond here) and my newly designed site! I hope you like it. I’ve always been a fan of black + leather, it’s the easiest thing to slip on when […]

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GRANOLA YOGURT PARFAIT: PERFECT WAY TO START THE DAY

posted on: February 20, 2014

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GRANOLA YOGURT PARFAIT: PERFECT WAY TO START THE DAY. Another quick morning snack I like to make is my granola-fruits-yogurt-snack. Super easy and super quick, and really yummy!   1. I get one yogurt and empty it into a bowl (what you put into it is really up to you, choose fruits you like to […]

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FUZZY SWEATERS

posted on: February 16, 2014

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FUZZY SWEATERS. I love a cute fuzzy sweater, they’re warm, and they add a fun texture to any outfit. They go with almost anything too! A high-waisted skirt always makes me feel so feminine and girly, and because it was a little rainy and chilly in LA I decided to pair it with my fuzzy […]

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STYLE YOUR SNEAKERS

posted on: February 10, 2014

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STYLE YOUR SNEAKERS. Sneakers are a huge part of my life beyond the gym. I have bright orange Nike gym and I often wear them out to do errands, I could never say no to comfy footwear! My collection of comfy athletic shoes seems to be growing as of late.  I recently partnered up with […]

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HOW A FACEMAKER PREPARES FOR FASHION WEEK

posted on: February 6, 2014

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HOW A FACEMAKER PREPARES FOR FASHION WEEK.  A Facemaker is anyone who helps transform a person into a supermodel.  The Fall/Winter 2014 starts this week Thursday, which means editors, photographers, bloggers and models are currently in full-on preparation mode. Prepping for Fashion Week is a process, from facials, moisture masks, juicing, to hitting the gym and […]

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SUIT UP: BOLD AND BRIGHT RED SUIT

posted on: February 5, 2014

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BOLD AND BRIGHT RED SUIT. This is the perfect month to wear red, and lots of it! Something about a colorful suit is more vibrant and plus, you get to show off your personal taste! You can also mix and match the pair with different items from your closet – when I’m in a hurry […]

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CASUAL IN HAWAII

posted on: January 30, 2014

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CASUAL IN HAWAII. Lounging around the Ala Wai Canal in my basic tee, pretty lace shorts and comfy espadrilles. I love these lace shorts, it’s feminine but at the same time a little sexy too!  I wore my nude ones too during my Hawaii trip, see here.  It’s hot and humid so most usually dress casual in […]

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Hawaii Travelers Guide: My Favorite Places

posted on: January 27, 2014

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Hawaii Travelers Guide: My Favorite Places.  I recently returned from a mini-vaca from my hometown, Honolulu, Hawaii. I haven’t been there in a little over a year and visiting my parents was a precious treat. I realized that I didn’t appreciate Hawaii as much as I should, probably because I grew up there and took it […]

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JUICING: MY MORNING HABIT

posted on: January 23, 2014

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JUICING: MY MORNING HABIT.  I try to juice everyday. My mornings are usually busy and I don’t have much time to eat so I started juicing – quick while giving me nutrients. I try to mix up the fruits and vegetables I juice each week so I can get a variation of vitamins. But, I […]

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OVERSIZED SWEATER + LACE

posted on: January 21, 2014

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OVERSIZED SWEATER + LACE.   One of my favorite pieces from my closet are oversized sweaters (… actually oversized anything). They’re super versatile, goes with lots of stuff and best of all, they’re super comfortable. During the fall, I like to pair this sweater with leggings. This day I paired my oversize sweater with a lace […]

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WHITE ON WHITE

posted on: January 14, 2014

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WHITE ON WHITE.  I need to venture more of Downtown, Los Angeles. There’s so many hidden gems – restaurants, bars, wine cafes, etc.. I took some photos with my friend, Joanne – who just also happens to be a photographer – after brunch at The Daily Cafe.   I‘ve been into flared hem skirts, and I […]

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P&G/WALGREENS PARTNER WITH TIM GUNN AND THE 2014 PEOPLE’S CHOICE AWARDS

posted on: January 7, 2014

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P&G and WALGREENS ARE EXCITED TO ANNOUNCE WITH PARTNERSHIP TIM GUNN AND THE 2014 PEOPLE’S CHOICE AWARDS.  A couple weeks ago I was invited to tour the Walgreens store with Tim Gunn and P&G Beauty expert Marsha Foster in LA. After touring the store and learning about some of the new and exciting P&G beauty products […]

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MENSWEAR INFLUENCE + GOLD GLITTLER KICKS

posted on: January 3, 2014

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MENSWEAR INFLUENCE + GOLD SEQUIN KICKS. Happy New Year everyone. I’m not proud to say that I’m a little behind on reflecting the past year and planning for the new year, soon though! I love to mix and match, a lot of the times you just have to play around and try things on to see […]

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ASIAN HAIR: GOING PLATINUM BLOND SESSION 1

posted on: December 27, 2013

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ASIAN HAIR: GOING PLATINUM BLOND SESSION 1. I’ve always had this curiosity to go blond, and my attempt to get my hair light was nothing close to platinum, see here or here.  I just couldn’t get myself to take the leap with my hair since A) it requires heavy bleaching B) I was in love with […]

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WINTER OUTFIT: COZY KNITS + LEATHER COVER-UP

posted on: December 19, 2013

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WINTER OUTFIT: COZY KNITS + LEATHER COVER-UP.  I’m wearing the most perfect winter outfit for LA, love this knit dress for keeping me warm this day – especially love the pockets at the sides! I was running around town so I opted for something comfy with a much shorter heel. It’s soo bad, I just […]

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WHAT TO WEAR FOR NEW YEARS: THE SEQUIN DRESS

posted on: December 17, 2013

Motel-Gabby-Sequin-Dress-BEBE-black-blazer-holiday-new-year-eve-dress-just-fab-heels-platinum-hair-downtown

WHAT TO WEAR FOR NEW YEARS: THE SEQUIN DRESS.  I recently partnered with Amazon Fashion to style my favorite holiday look. This dazzling sequin dress immediately caught my attention! Super cute color, that changes in the light, and my favorite things about this dress, It has thick lining to keep me warm. It’s the perfect […]

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HOLIDAY GIFT GUIDE: LAST MINUTE STOCKING STUFFERS

posted on: December 16, 2013

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HOLIDAY GIFT GUIDE: LAST MINUTE STOCKING STUFFERS – I’m sort of a mess when it comes to the holidays, the feel-good, happy kind-of-a-mess. Christmas is literally one week away and I still have a lot of Christmas shopping to do – for friends and family – so I made a short list of items and thought […]

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FUR COLLAR CAMO JACKET: MUST-HAVE FOR WINTER

posted on: December 13, 2013

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FUR COLLAR CAMO JACKET: MUST-HAVE FOR WINTER – Every fall/winter I have a few essentials that keep me warm. This year, my new camo find is perfect! It’s already my daily go-to jacket before leaving the house – it keeps me warm, and it’s stylish at the same time. This was taken the day before I […]

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EVERYDAY LEATHER MINI SKIRT

posted on: December 9, 2013

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EVERYDAY LEATHER MINI SKIRT. A comfy leather mini skirt is perfect for those days you need a quick outfit, they go well with oversized sweaters. I was in a rush before heading out to do some holiday shopping and threw a comfy cut out sweater to wear with my skirt. I can’t believe the 2014 […]

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EMBOSSED BLAZER + COATED DENIM

posted on: December 5, 2013

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EMBOSSED BLAZER + COATED DENIM. I’ve been wearing denim a lot more than I ever thought I would, ever… I guess I was never a denim girl until now. If you find the right pair for your body type, there is no turning back! Especially this new coated pair from Citizens of Humanity.    Once […]

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WE SEARCH. WE FIND. WE SHOPSTYLE

posted on: December 2, 2013

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WE SEARCH. WE FIND. WE SHOPSTYLE. ShopStyle is getting a new look and feel and I was recently asked to collaborate with them to create a lay down inspiration board, mine includes Holiday favorites this season! I normally love shiny and glittery things so the holidays is an excuse to wear them even more!  On […]

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HUSTLE

posted on: November 26, 2013

STYLE STALKER HUSTLE DRESS SAM EDELMAN BOOTS CHILLI BEANS SUNGLASSES CHANEL BLACK BEANIE3

Style Stalker Hustle dress c/o Runway Scout Rodeo Drive sunglasses c/o Chilli Beans Mazie Point Toe boots c/o Sam Edelman Supernatural necklace c/o JewelMint Black beanie from PUBLIK Red Double flap bag from Chanel _________________________________ Love, Joo Kim facebook // twitter // bloglovin // blog // instagram

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BAGGY LEATHER PANTS

posted on: November 19, 2013

Desigual digan sweater Poetic Justice leather jeans Rodeo Drive Chilli Beans sunglasses Marcelle shoemint Alexander wang Broke Rich Girls tee

BAGGY LEATHER PANTS. Leather has been slowly taking over my closet, and leather pants are definitely one of my favorite staple items. Everyone should have a pair of leather pants, sweatpants, or leggings in your closet. Instead of the tight-fitted pants I usually wear, I decided to go for a more relaxed-looser-comfy fit. It’s perfect […]

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INSTA-DIARY: WINE RIOT

posted on: November 18, 2013

Los Angeles Wine Riot 1

INSTA-DIARY: WINE RIOT. Last weekend, if don’t already know from following me on instagram I went to the Wine Riot. A friend brought up the event and it looked pretty fun, since I like indulging in wine here and there. It was pretty crazy, we entered the building and bam, 250 wines from all over the […]

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SUPER BRIGHT SWEATERS FOR FALL

posted on: November 12, 2013

Torn by Ronny Kobo bright fushia sweater Lucky denim flare bell bottom jeans mirror shade sunglasses Chanel bag 3

SUPER BRIGHT SWEATERS FOR FALL. I finally got a chance to wear my knit fushia sweater from Torn by Ronny Kobo, and I am in love. I don’t know about you, but something about bright colors makes me feel more smiley. A couple of days ago, with LA weather being strange and all, it was […]

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DOUBLE ZIPPED IN BURGUNDY

posted on: November 8, 2013

Miss Guided Fur Skirt Knit Sweater Just Fab Reptile Satchel Bag Shoe Mint Erin Boot Express Mirror Shades 2

  DOUBLE ZIPPED IN BURGUNDY. I’ve been wearing lots of burgundy these days and this skirt just happens to be a new fave of mine! I have a love and hate relationship with winter/fall, I can’t stand the cold, but I love how you can bundle up and layer – especially since leggings/tights are so comfy […]

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DON’T GET MAD GET PLAID

posted on: November 5, 2013

plaid shirt nine west leopard bootie 3

DON’T GET MAD GET PLAID.  I’ve been pretty obsessed with these leopard booties – as you can see here.  Leopard prints are so fun, especially during the fall season!  They mix and match so well with everything. I don’t wear much print but I couldn’t help this plaid top and decided to pair it with […]

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GIVEAWAY: LOLA JAMES JEWELRY

posted on: October 27, 2013

GIVEAWAY: CRYSTAL SPIKE BRACELET

GIVEAWAY: LOLA JAMES JEWELRY .  If you follow me on instagram (@lovejookim), you probably saw me where these crystal studded bracelets more than a few times. They’ve been my go-to to create my perfect arm party.  In gold, they go with just about anything you pair them with .. continue to below and see how you […]

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LEOPARD BOOTIES AND A CLASSIC MILITARY JACKET

posted on: October 25, 2013

10-25-1 willow and clay hoodie jacket nine west leopard booties

  LEOPARD BOOTIES AND A CLASSIC MILITARY JACKET.  Can we just talk about these booties for a sec, a pair of leopard printed booties are always great to have around during the fall. They go great with an all black ensemble if you’re rushing out of the house and want to just throw on something […]

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VARIETY GIRL: HOW AN EASY UPDO CAN CHANGE YOUR WHOLE LOOK

posted on: October 22, 2013

10-22 black bag red pumps for fall

VARIETY GIRL: HOW AN EASY UPDO CAN CHANGE YOUR WHOLE LOOK –Hair too can take on a range of personalities, I rarely put my hair up. But when I do, its usually in a topknot. I like to do the messy topknot, so it looks effortless – but, to be honest it can take me up […]

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ABOUT TIME

posted on: October 17, 2013

About Time

About Time – A film from Richard Curtis, the creator of Love Actually, Notting Hill, and Four Weddings and a Funeral. About Time tells the story of a young man whose gift allows him to go back and relive any moment of his life. But instead of making every moment perfect, he learns that life […]

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WEDDINGS: TO HAVE AND TO WEAR

posted on: October 15, 2013

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WEDDINGS: TO HAVE AND TO WEAR.  Summer weddings are done and if you’re like me, I still have a couple fall weddings in my calendar. I thought I’d dedicate my latest post to wedding attire ideas! If you know me, I hardly wear dresses, but I couldn’t pass up this bandage dress with  this amazing […]

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Gap x InStyle Insider – Lights. Camera. Style. Event

posted on: October 9, 2013

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Gap x InStyle Insider – Lights. Camera. Style. Event. Come join me tomorrow night at the Gap x Instyle event from 7:00-9:00PM at The Grove in Los Angeles! Jenn Rogien (Costume Designer for HBO’s “Girls” and Netflix’s “Orange is the New Black”) will also be doing a Q&A with InStyle Style Ambassador, Tai Beauchamp. There will also […]

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BEVERLY CENTER CHALLENGE: FALL FASHION UNDER $125

posted on: October 8, 2013

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BEVERLY CENTER CHALLENGE: FALL FASHION UNDER $125.  I’m excited to share with you my latest project with The Beverly Center to style the perfect fall look under $125! I was invited to participate in  the “Show Us Your Style” Challenge and compete with other LA Bloggers. You can vote for your favorite look here, and your vote […]

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TWO FAVORITES: LEATHER AND LEOPARD

posted on: October 7, 2013

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    TWO FAVORITES: LEATHER AND LEOPARD. I love leather, and it’s completely wearable all-year-round. Leather pieces mixed in here and there gives the perfect edgy touch to any look. This is my new favorite leopard cardigan, so easy to pair with any outfit. It’s been my go-to coverup lately.  You know how much I love my […]

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THINK PINK: BREAST CANCER AWARENESS

posted on: October 2, 2013

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THINK PINK: BREAST CANCER AWARENESS.  In honor of  Breast Cancer Awareness Month I wanted my first post this month to include pink.  You can learn more about the BCA Campaign here.   Circle crystal bracelet c/o JewelMint Pastel necklace c/o Love Obsessed Jewelry PUBLIK Pink Zipper Blazer PUBLIK Floral Romper Zara Ombre heels  _________________________________ Love, Joo Kim […]

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NYFW S/S 2014 INSTAGRAM DIARY: #JOOLOVESNYC

posted on: September 30, 2013

3x1 custom denim jeans

I finally had a chance to get my New York Fashion Week in instagram photo-diary up!  It all began here. My red-eye flight to NY with An (Haute Pink Pretty) I barely slept!  Outside the Tents at the Lincoln Center (blog post here) My appointment with 3×1 Denim – custom denim jeans! Need I say […]

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NEW YORK FASHION WEEK DAY S/S 2014 DAY 4: DAZZLING BLUE

posted on: September 26, 2013

Love Joo Kim New York Fashion Week Mercedes Benz Fashion Week Streetstyle by Ryan Chua Day Four-7790

NEW YORK FASHION WEEK DAY 4. This is probably my favorite look for NYFW. I’m not the biggest fan of rompers or overalls because it’s such a drag when you have to use the bathroom, you feel me? But, this color is so pretty, I just had to have it. It wraps  in the front […]

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STACKED CHEVRON NECKLACE GIVEAWAY

posted on: September 23, 2013

9-23 TRANSITION FALL LEATHER SKORT HEARTLOOM SWEATER RED BEANIE.4

STACKED CHEVRON NECKLACE GIVEAWAY. To celebrate the beginning of Fall, I’ve partnered with Wild Butterfly Boutique for a giveaway! You can win both the short and long gold chevron necklaces … instructions below!! The weather is definitely getting more chilly in LA, so I’ve been leaving the house in sweaters more often these days. A beanie […]

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MIXING SUMMER PRINTS

posted on: September 20, 2013

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MIXING SUMMER PRINTS. I’m so sad summer is over, the weather is definitely getting more chilly in LA.  I’m a bit behind on my posts, since my trip to NYFW I’ve been playing catch up so thanks for your patience! I took this right before leaving for New York in Malibu. There’s a nice hiking area […]

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NEW YORK FASHION WEEK DAY S/S 2014 3: PEPLUM COATS

posted on: September 17, 2013

love joo kim nyfw

NEW YORK FASHION WEEK DAY 3.  On the third day I went a little bit more casual by wearing all black and finishing off my look with this green peplum coat from Ted Baker.  I started my morning at Dream Dry and decided to do a pony tail up-do so I could show the details […]

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NEW YORK FASHION WEEK S/S 2014 DAY 2: LEATHERS AND BRIGHTS

posted on: September 14, 2013

Love Joo Kim New York Fashion Week Mercedes Benz Fashion Week Streetstyle by Ryan Chua Day Two-2825

NEW YORK FASHION WEEK DAY 2. I love NYC – everything about this city has energy, from the people to the streets and to all eateries! NY has all the hidden gems and hole in the wall restaurants that taste amazing! On the second day, I had more PR meetings than runway shows to attend. It […]

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NEW YORK FASHION WEEK S/S 2014 DAY 1: #LIFEOFHUDSON

posted on: September 11, 2013

NEW YORK FASHION WEEK

NEW YORK FASHION WEEK. My first day in NY was a loong day, I flew in red-eye and my first appointment was at 9AM.  I naturally gravitated to this all black ensemble because of comfort – both are light, chiffon and sheer. With all black, I like to accessorize more heavily like I did with […]

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COCKTAILS WITH TED BAKER

posted on: September 3, 2013

COCKTAILS WITH TED BAKER

COCKTAILS WITH TED BAKER.  A couple weeks ago I was invited to celebrate the launch of their Autumn/Winter 2013 Collection at the London West Hollywood. It was the perfect setting and location for their event, the decor of the London is beyond amazing. If you haven’t already you should definitely take a trip, and if […]

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MAGIC IN THE DESSERT

posted on: August 30, 2013

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MAGIC IN THE DESSERT. Last week during my road  trip to Vegas for the Magic Market Convention, I took a quick stop to take some photos. I also changed into heels for this shoot, since the contrast went so well with the background.   It was sooo hot and dry, towards the end of shooting […]

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INSTAGRAM DIARY: LOVEJOOKIM

posted on: August 28, 2013

INSTAGRAM DIARY: LOVEJOOKIM

My daily photo diary, follow me to see more … Running around town doing errands, Wearing a Kitty jacket from THIS IS A LOVE SONG similar here. I received a lovely lovely gift of The September Issue from Vogue (the Vogue Influencer Network), which included a little extra something from Calvin Klein. My new classic Superga sneakers in red. In […]

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WI SPA: MY PERFECT END OF SUMMER RETREAT

posted on: August 27, 2013

wii spa

WI SPA: MY PERFECT END OF SUMMER RETREAT. Last week I needed a refresher, you know when you get to that point you need to get away from it all, and just relax? Yea, you know what I mean.  I’m full Korean, so korean spa’s are a part of my nature – I grew up […]

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THIS IS A LOVE SONG: BLACK ON BLACK

posted on: August 22, 2013

THIS IS A LOVE SONG

THIS IS A LOVE SONG. BLACK ON BLACK is  perfect season after season.  (horn necklace and arm candy from PUBLIK // matted leather leggings from PUBLIK // black tee c/o Wild Life Works similar here // Kitty jacket from THIS IS A LOVE SONG similar here //  Donna Hobo bag from Alexander Wang // Elisa suede bow pump from Sole Society) _________________________________ Love, Joo Kim facebook // twitter […]

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CLARKS’ FALL/WINTER 2013 COLLECTION SNEAK PEEK

posted on: August 14, 2013

CLARKS FALL/WINTER

CLARKS’ FALL/WINTER 2013 COLLECTION SNEAK PEEK. CLARKS SHOES will unveil a new and exciting Fall Collection, did you know they’ve been around since 1825! I had the opportunity  from the Vogue Influencer Network to get an exclusive first look at the Clark’s Fall/Winter 2013 collection and the campaign, as well as style a boot from the collection.  […]

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BLACK LEATHERS

posted on: August 8, 2013

black leather

BLACK LEATHERS. Recently, I’ve been wearing lots of leather, real and faux. My most recent addition to my closet is my new perforated leather shorts from Macy’s and I literally want to wear them everyday. A comfy pair of black leather shorts can quickly become a staple in your closet, I’ve been trying not to over […]

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SUMMER SEQUINS + THE PERFECT WHITE TEE

posted on: August 2, 2013

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SUMMER IS COMING TO AN END. I’ve probably mentioned this to you once or twice before, but I love sequins year-round. Colorful printed sequins (like the one I’m wearing) are perfect for summer –  I toned it down with a classic white tee and long sleeve top that I wore as a thin coverup since […]

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WET N WILD GIVEAWAY

posted on: July 30, 2013

WET N WILD GIVEAWAY

I don’t think I’ve ever shown you guys how I look with color on my lips, since I usually wear very minimal or neutral/shimmery colors on my face. In celebration of my new giveaway from Wet n Wild, I’m wearing my new favorite Old School Glam red lipstick from their Fergie Center Stage Collection. It’s […]

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SUMMER-FLORAL-OVERALLS

posted on: July 25, 2013

floral overalls

Overalls have made a big comeback ~ I literally think the last time I wore overalls, long or short, were in elementary school back in Hawaii. You know… the denim ones from Gap.  A floral printed overall is perfect for this summer, I paired mine with a plain white tee. As usual.  These are from […]

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EVERY SANDAL HAS A STORY

posted on: July 19, 2013

every sandal has a story

Every sandal has a story, and the turquoise sandals I’m wearing definitely is one I want to share with all of you.  Sseko Designs is a sandal company based in Uganda and they make leather sandals with interchangeable fabric straps that can be styled in a variety of ways.  I chose to wrap mines criss-crossing […]

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EVERYDAY CHAMBRAY

posted on: July 9, 2013

everyday chambray

Some days I just like to be comfortable, and I love running around town in my sneakers. Super comfy! I just realized that there’s a super beat up car in  (chambray shirt c/o BCBG Generation  // Faux leather leggings from American Apparel // Sneakers from Nike)  LOVE, JOO KIM facebook // twitter // bloglovin // blog // instagram

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SUMMER STRIPES

posted on: July 3, 2013

i love life

( jeans from DL1916 Denim  // I love life top c/o Life Clothing Co. // black white striped blazer from PUBLIK //  F@#K watch c/o TKO Watches //reptile open toe heels from JUST FAB) Hey everyone! I’m really excited for this extra long Fourth of July weekend ahead, even though I’ll be working majority of the time.  These […]

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SUMMER HAIR: TOYOMI & MIKA

posted on: June 27, 2013

summer hair

SUMMER HAIR: I can’t seem to get away from my light hair, and now that its summer, I want to go even lighter – of course without damaging it! I just got my hair did this week, and for those of you in California who were wondering I went to the Kim Vo Salon at […]

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SUMMER STAPLE: FLORAL AND LACE

posted on: June 23, 2013

floral and lace

Mix breathable fabrics, and playful pumps to create a  polished summer-staple- look. So happy, it’s finally summer! I’m a fan of tucking in my tops when paired with a skirt, because of my body frame, I feel like it makes my legs look longer!   Also, don’t be afraid to mix patterns, prints and especially […]

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ROYAL BLUE

posted on: June 17, 2013

royal blue

(Blue dress from PUBLIK //   nude Romy heels c/o  ShoeMint // Peacock Heirloom necklace c/o JewelMint // black wrap leather bracelet from BEKA&BELL // classic hammered ring c/o We the Hatters) GET 20% OFF YOUR FIRST ITEM AT STYLEMINT – USE CODE SMNEW20 Love, Joo Kim  facebook // twitter // bloglovin // blog // instagram

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GIVEAWAY: GRACE IN DENIM

posted on: June 12, 2013

GIVEAWAY

(Paint splatter shorts c/o Grace in LA  // Kinsley platforms c/o  SHOE DAZZLE  // baseball tee from PUBLIK)   3 lucky readers are going to win a surprise pair of Grace In LA denim jeans. How to enter: GRACE IN LA GIVEAWAY 1) Like Grace in LA denim on Facebook  2) Follow Grace in LA on […]

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SUMMER BLUES

posted on: June 6, 2013

blues

Cardigan from StyleMint & heels from ShoeMint Did you know one of Pantone’s hottest colors for summer is blue! (Branton cardigan c/o StyleMint // denim skirt from H&M //  nude Romy heels c/o  ShoeMint // rope necklace from PUBLIK // white bag c/o Olivia + Joy // bracelets and rings from PUBLIK) GET 20% OFF YOUR FIRST ITEM AT STYLEMINT – USE CODE SMNEW20 Love, Joo […]

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BIKING AROUND SAN DIEGO

posted on: June 4, 2013

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Last weekend we took a trip to San Diego and besides biking around Downtown, I ate a grip! On the way we stopped by Phils BBQ – you must try it, it you ever have the chance. The line seems crazy, it wraps around the restaurant but it goes quickly. Then we ate at a […]

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DOUBLE THE FUN: STATEMENT CUFFS

posted on: June 2, 2013

DOUBLE THE FUN

I was thinking, how fun it is during summer to bring out all your jewelry statement pieces, since you won’t be covered from head to toe – and you know how irritating it can get when you wear a coat and you layer your bracelets and they constantly get stuck!  Lately, I’ve been wearing the […]

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SUMMER STAPLES

posted on: May 31, 2013

summer staple

A black and white striped dress is a staple in every girls closet, it’s the perfect go-to dress when you’re running out of the house and need to run errands in something comfy and cute.   Also, this dress would ‘ve been cuter if I paired it with a thicker band gold belt-I was way […]

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