CAL MARKET CENTER and WGSN TREND SEMINAR: RETAIL & GLOBAL CONSUMER ATTITUDE

posted on: January 27, 2011

January 17th, Monday was the first day of market. I stopped by to attend a trend seminar by WGSN. Five seasons a year, buyers meet and shop the CMC for LA FASHION MARKET. There are hundreds and hundreds  if not thousands of designers and collections displayed in showrooms.

I had the pleasure of meeting Sally Lohan, West Coast Content Editor and Trend Expert for WGSN, who presented the seminar. WGSN is the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. I thoroughly enjoyed the presentation. She covered what’s happening globally in retail and shared insight and analysis on global consumer attitudes and trends moving forward for 2011. Some takeaways  trends:

The Club Experience

  • create an emotional connector’
  • bring online communities in-house
  • tap into team spirit
  • indulge VIP’s
  • think about people-power and customer drivin intiatives
  • Be Animated

  • cinematic fashion films
  • live models
  • create movement in store
  • screen time
  • mechanical magic
  • Go Mobile

  • m-commerce is the new e-commerce
  • consumers want options
  • fun wanes, function wins
  • redesign for the small screen
  • find, share, buy, and support
  •  

    That ought to get you thinking …


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