Events

FALL FASHION: LUXE JACQUARDS + KNITS

posted on: September 3, 2014

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FALL FASHION: LUXE JACQUARDS + KNITS.  For the upcoming season I’m participating in the Beverly Center Fall Fashion “Show Us Your Style Challenge” to create my Fall fashion look under $250.00. Comfort and versatility is always a priority, so with that in mind a couple of my fall must-haves: a knit sweater, a full skirt […]

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INSTA-DIARY: WINE RIOT

posted on: November 18, 2013

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INSTA-DIARY: WINE RIOT. Last weekend, if don’t already know from following me on instagram I went to the Wine Riot. A friend brought up the event and it looked pretty fun, since I like indulging in wine here and there. It was pretty crazy, we entered the building and bam, 250 wines from all over the […]

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Gap x InStyle Insider – Lights. Camera. Style. Event

posted on: October 9, 2013

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Gap x InStyle Insider – Lights. Camera. Style. Event. Come join me tomorrow night at the Gap x Instyle event from 7:00-9:00PM at The Grove in Los Angeles! Jenn Rogien (Costume Designer for HBO’s “Girls” and Netflix’s “Orange is the New Black”) will also be doing a Q&A with InStyle Style Ambassador, Tai Beauchamp. There will also […]

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COCKTAILS WITH TED BAKER

posted on: September 3, 2013

COCKTAILS WITH TED BAKER

COCKTAILS WITH TED BAKER.  A couple weeks ago I was invited to celebrate the launch of their Autumn/Winter 2013 Collection at the London West Hollywood. It was the perfect setting and location for their event, the decor of the London is beyond amazing. If you haven’t already you should definitely take a trip, and if […]

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LUCKY FABB WEST CONFERENCE

posted on: April 9, 2013

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For the second time around Lucky FABB West was held at the SLS Hotel in Beverly Hills.  The agenda was two full days, literally from 9AM to 5/6PM.  I documented via instagram The conference room was filled with bloggers, writers, editors, designers, PR reps, publicists, etc … The first day was a full day of […]

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STYLING: BRAND AND LABEL COLLECTION

posted on: March 1, 2013

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A couple weeks ago, I styled Brand and Label for their first ever look book – SS13 Collection.  I always have fun styling, it’s a lot of creative freedom and you get to see your ideas flourish  into still imagery.  xoxo, Joo facebook // twitter // bloglovin // blog // instagram

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SOLE SOCIETY VIDEO: SOLE SPARKLE PARTY

posted on: December 20, 2012

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Holiday parties are in full swing and last week I was invited to a fabulous Sole Sparkle party. A sparkling holiday shoe party featuring Damsel in Dior, Penny Chic, Devon Rachel and Pursuit of Shoes. See if you can spot An, and Sade and I providing that extra sparkle at the party! Here’s my post with the Suzanne heels! Use the code SSsparkle20 for $20 […]

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ENDING SUMMER WITH A BANG: HESTER STREET FAIR HOLLYWOOD

posted on: August 21, 2012

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This Saturday is the last fair for summer: Goodnight Hollywood Blvd, Music Festival. It’s free with parking onsite.  It’s already been a year, since my first encounter with Suchin Pak from  The Hester Street Fair NY, back in 2011. Time flies… “live in the present”

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HESTER STREET FAIR FUN

posted on: July 10, 2012

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This past Saturday was the Hester Street Fair. If you missed it, don’t worry. The next on is on AUGUST 18th, 11am – 7pm Indie Craft Market “For the exploding indie craft and designer scene in LA, we’ve scoured the best of the best and are showcasing 140 of the city’s most talented at our […]

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LOOK OF THE DAY: YELLOW MELLOW DRESS

posted on: July 4, 2012

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My session at Shop Excess Baggage showroom with founder Haylee Winard.

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MY VISIT: SHOP EXCESS BAGGAGE SHOWROOM

posted on: June 28, 2012

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This past weekend I was invited to the Shop Excess Baggage showroom in Studio City. I met with founder Haylee Winard, who set out to create a shopping destination offering current-season merchandise from select designers at discounted prices. Her story is truly inspirational, she left Arizona and headed to LA, and from scratch after experience […]

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MY WORK: MIILLA FALL/WINTER 2012

posted on: March 23, 2012

Wholesale works off the runway fashion shows that happen in New York, Milan, and Paris. We design, produce, and sell months in advance to retailers. For this upcoming season I wanted to work a little differently and go outside from what I usually do – studio photo shoots. Running through different concepts with Reveler Productions, […]

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MY WORK: MIILLA SPRING/SUMMER 2012 VIDEO CATALOG SHOOT

posted on: March 21, 2012

The inspiration behind miilla’s Spring/Summer 2012 Catalog photo shoot was women of all ages and variation in sizes who want to look pretty, and simultaneously feeling a little edgy. Strength combined with delicate grace. We began at 7:30AM and ended around 5:30PM. It was a long day worth the work, see below for the video!

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When Life Gets Busy: A Short Read Is All You Need

posted on: November 5, 2011

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After the Event: Carrying The Hester Street Fair Conversation Forward

posted on: May 30, 2011

Earlier this month in New York City, I was fortunate enough to visit one of the up-and-coming markets in the city – The Hester Street Fair in the Lower East Side. The handpicked list of vendors are ah-may-zing. Food is a done deal, the hand-made jewelry collections are creative and innovative, people are friendly and well its […]

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You’re Invited: 2011 Retail Camp Los Angeles Conference

posted on: April 1, 2011

I am very EXCITED to attend Retail Camp this weekend – a Saturday and Sunday all-day event. Retail Camp is a conference with workshops and presentations focused on digital media.  Topics include  marketing, social media, launching collections directly to consumers, public relations, manufacturing, eCommerce, mobile marketing, augmented reality and QR Codes. The panel of speakers […]

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Style Fashion Week Bringing Fashion Back to Los Angeles

posted on: March 6, 2011

Fashion Week on the West Coast has been, well a little quiet. Especially since 2008 when the five-year partnership between IMG and Smashbox Studios folded its Culver City tents. But it looks like Fashion week will make a fierce return to Los Angeles this Spring with a four-day flourish of runway shows at the newly […]

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Two Point Oh! LA Mall Tour Event with South Bay Galleria

posted on: March 5, 2011

Tomororrow Saturday, March 5th, 1-5pm I’ll be participating in the Two Point Oh! LA Mall Tour Event with South Bay Galleria in crafting Spring trends for 2011 for Abercrombie and Fitch  (#266, Level 2, Nordstrom Wing). I’ll be pulling Spring 2011 looks with two models. There’s also a mini runway presentation at 3:15 PM! Follow for updates.

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