posted on: March 1, 2013


A couple weeks ago, I styled Brand and Label for their first ever look book – SS13 Collection.  I always have fun styling, it’s a lot of creative freedom and you get to see your ideas flourish  into still imagery.  xoxo, Joo facebook // twitter // bloglovin // blog // instagram

Continue Reading


posted on: August 23, 2012

(Zara tweed blazer & gold pumps & bag // YSL tank // J. Crew shorts) If you don’t know by now, I fancy Zara quite a bit. This multi-color blue tweed blazer is a favorite of mine this season, and I’m going to try hold on to it for as long as possible before the […]

Continue Reading


posted on: July 2, 2012

I love this song. A perfect wake up song to begin the week!

Continue Reading


posted on: June 14, 2012


I have become a full-time instagramer – photo blogging at its simplest. Come follow me @lovejoo

Continue Reading


posted on: March 23, 2012

Wholesale works off the runway fashion shows that happen in New York, Milan, and Paris. We design, produce, and sell months in advance to retailers. For this upcoming season I wanted to work a little differently and go outside from what I usually do – studio photo shoots. Running through different concepts with Reveler Productions, […]

Continue Reading


posted on: March 21, 2012

The inspiration behind miilla’s Spring/Summer 2012 Catalog photo shoot was women of all ages and variation in sizes who want to look pretty, and simultaneously feeling a little edgy. Strength combined with delicate grace. We began at 7:30AM and ended around 5:30PM. It was a long day worth the work, see below for the video!

Continue Reading

E-Commerce: Social Shopping Take Precedence in 2012

posted on: March 16, 2012

Picture 7

This post was inspired by Macala Wright of FMM. As we get more savvy online, people get smarter offline, and technologies become more intelligent; we have increasing numbers of new start-ups that are here to cater to everyone’s needs. In today’s world “niche” needs are pretty much met. Mulu.Me – Launched in December 2011, Mulu […]

Continue Reading

Tommy Ton Does it Again: Candid Streetography Fall 2012

posted on: March 14, 2012

Picture 7

The inner me squeals with excitement when I see STYLE.COM reveal Tommy Tons collection of streetography (street+photography). I can’t argue, he has a way of capturing people, and those images usually translate into inspiration for me. My selection of images don’t cover even one-third of what he’s captured.

Continue Reading


posted on: January 27, 2012

I’ve invested in some new goodies for myself. I have always been skeptical of cleaning systems, over-priced merchandise that plea to improve your daily life. Lately, the weather in LA with all my traveling from the West to the East has REALLY affected my skin. I’ve heard a lot of clarisonic, and yes, I caved. […]

Continue Reading

JAK & JIL: Never Fails To Inspire

posted on: August 31, 2011

Recently, work has been consuming much of my energy and time. Or one might say I’ve just been lazy. But, tonight my blog has been calling me to post something, anything! It’s natural to mention that the online world is overwhelming – there’s so much imagery, in other words, so much inspiration. I gave up […]

Continue Reading

After the Event: Carrying The Hester Street Fair Conversation Forward

posted on: May 30, 2011

Earlier this month in New York City, I was fortunate enough to visit one of the up-and-coming markets in the city – The Hester Street Fair in the Lower East Side. The handpicked list of vendors are ah-may-zing. Food is a done deal, the hand-made jewelry collections are creative and innovative, people are friendly and well its […]

Continue Reading

Spring 2011: Jil Sander Does It Again

posted on: April 19, 2011

Raf Simons delivered a “standout collection” The collection is so appropriate for this season, lots of colors, bright blocks, minimal designs and clean silhouettes. I absolutely adore the look with the white basic T paired with the long pink skirt!

Continue Reading

Inspiration From the Streets: A Picture Can Say A Thousand Words

posted on: April 16, 2011

Continue Reading

You’re Invited: 2011 Retail Camp Los Angeles Conference

posted on: April 1, 2011

I am very EXCITED to attend Retail Camp this weekend – a Saturday and Sunday all-day event. Retail Camp is a conference with workshops and presentations focused on digital media.  Topics include  marketing, social media, launching collections directly to consumers, public relations, manufacturing, eCommerce, mobile marketing, augmented reality and QR Codes. The panel of speakers […]

Continue Reading

Style Fashion Week Bringing Fashion Back to Los Angeles

posted on: March 6, 2011

Fashion Week on the West Coast has been, well a little quiet. Especially since 2008 when the five-year partnership between IMG and Smashbox Studios folded its Culver City tents. But it looks like Fashion week will make a fierce return to Los Angeles this Spring with a four-day flourish of runway shows at the newly […]

Continue Reading

NEW YORK CITY GUIDE: Key Areas To Explore

posted on: February 24, 2011

 Chelsea: Manhattan’s art gallery district contains some of the best dealers between 10th and 11th Avenues, from 24th to 27th Street, which explains why the Balenciaga and Comme des Garçons flagships are here. For significantly more retail, head south to the District.   East Village : A busy residential neighborhood with a bohemian history […]

Continue Reading

Super Bowl Plans: Party in Style

posted on: February 5, 2011

How are you getting into the Super Bowl Sunday spirit? (Steelers VS Packers) President Obama is hosting an event at the White House inviting guests such as Jennifer Lopez and Marc Anthony. Ashton Kutcher, Demi Moore and Justin Timberlake are partying in Texas at the Audi Forum Dallas for the Audi Celebration. As for me, I’m […]

Continue Reading


posted on: January 27, 2011

January 17th, Monday was the first day of market. I stopped by to attend a trend seminar by WGSN. Five seasons a year, buyers meet and shop the CMC for LA FASHION MARKET. There are hundreds and hundreds  if not thousands of designers and collections displayed in showrooms. I had the pleasure of meeting Sally […]

Related Posts Plugin for WordPress, Blogger... Continue Reading