Category Archives: Social Media
E-Commerce: Social Shopping Take Precedence in 2012
This post was inspired by Macala Wright of FMM. As we get more savvy online, people get smarter offline, and technologies become more intelligent; we have increasing numbers of new start-ups that are here to cater to everyone’s needs. In today’s world “niche” needs are pretty much met. Mulu.Me – Launched in December 2011, Mulu […]
You’re Invited: 2011 Retail Camp Los Angeles Conference
I am very EXCITED to attend Retail Camp this weekend – a Saturday and Sunday all-day event. Retail Camp is a conference with workshops and presentations focused on digital media. Topics include marketing, social media, launching collections directly to consumers, public relations, manufacturing, eCommerce, mobile marketing, augmented reality and QR Codes. The panel of speakers […]
How the Fashion Magazine Industry Will Prevail
Fashion, it’s an amazing industry. period. The publication sector will prove to be more victorious this new year. After collectively losing nearly a quarter of their ad pages in 2009, fashion magazines are gearing up to makeup for the previous year and exceed revenue expectations this coming year. Companies are well prepared, “Fashion magazines are […]
Online Optimization: Fashion Videos
The fashion industry’s online presence across various mediums seems to be gaining momentum.”Susan Etlinger of The Altimeter Group feels that all retailers and fashion brands must: Talk to their customers; consumers expect dialogue with the brands they care about. Need to be able to shift between channels — web, mobile, print, broadcast — with a […]
Extra! Extra! Watch All About It: NEW YORK FASHION WEEK SEPT 9-16: Digital Schedules Are Out!
Spring 2011 Collection‘s are ready to be revealed and the schedules are OUT! (below) Great to see “Digital Schedules” out! The social space only better shares to the public about your vision, looks, and well, let’s get one thing straight, it’s an organic form of communicating to the world what you have to present. SO […]
Journalism Debate: Burson-Marsteller + Howard Rheingold + ELLE’s Joe Zee and Kate Lanphear
How is online media not only changing, but also transforming different industries and disciplines? I’ve been reading articles, surveys, studies and engaging in conversations about this very topic to the point, I had to share my thoughts and some interesting findings with you! I’ll just share two plus an ELLE article First, Burson-Marsteller, one of the […]
Social Media is Everywhere. So is Branding.
I was inspired to write about this topic after a recent exchange with a Brand Strategy professor, which concerned my interest in Brand Marketing and various strategies to best market my brand, me! Branding is the fundamental piece in your marketing communications that raises awareness and builds your relationships. Simply put, your brand is your […]
Social Relationships: Online and Offline
Over the weekend, I was interviewing for a social media position and during the interview my interviewee brought up something interesting as he was explaining objectives of his team: He said, “think about it … how many conversations do you have with people you have strong relationships with as opposed to people you don’t have […]
My Social Media Story: Personal Branding
My Thoughts Recently, Online social media has been consuming me – not that it wasn’t before – I’m obsessed … As I prepare to leave school and enter the work force, more and more of my time is spent online job hunting. Depending on the situation, the persons age and their goal it’s accurate to […]
How the Fashion Industry is Gaining Social Success
Just a thought: The word “social” means different things to different people. Some might interpret “How the Fashion Industry is Gaining Social Success” to be about fashion brands that are growing and they’re at the forefront of the industry. Or some (including me) would assume title is about the social success online, how the fashion industry […]
