Social Media

E-Commerce: Social Shopping Take Precedence in 2012

posted on: March 16, 2012

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This post was inspired by Macala Wright of FMM. As we get more savvy online, people get smarter offline, and technologies become more intelligent; we have increasing numbers of new start-ups that are here to cater to everyone’s needs. In today’s world “niche” needs are pretty much met. Mulu.Me – Launched in December 2011, Mulu […]

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You’re Invited: 2011 Retail Camp Los Angeles Conference

posted on: April 1, 2011

I am very EXCITED to attend Retail Camp this weekend – a Saturday and Sunday all-day event. Retail Camp is a conference with workshops and presentations focused on digital media.  Topics include  marketing, social media, launching collections directly to consumers, public relations, manufacturing, eCommerce, mobile marketing, augmented reality and QR Codes. The panel of speakers […]

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How the Fashion Magazine Industry Will Prevail

posted on: January 20, 2011

Fashion, it’s an amazing industry. period. The publication sector will prove to be more victorious this new  year. After collectively losing nearly a quarter of their ad pages in 2009, fashion magazines are gearing up to makeup for the previous year and exceed revenue expectations this coming year. Companies are well prepared, “Fashion magazines are […]

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Online Optimization: Fashion Videos

posted on: January 4, 2011

The fashion industry’s online presence across various mediums seems to be gaining momentum.”Susan Etlinger of The Altimeter Group feels that all retailers and fashion brands must: Talk to their customers; consumers expect dialogue with the brands they care about. Need to be able to shift between channels — web, mobile, print, broadcast — with a […]

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Extra! Extra! Watch All About It: NEW YORK FASHION WEEK SEPT 9-16: Digital Schedules Are Out!

posted on: September 8, 2010

Spring 2011 Collection‘s are ready to be revealed and the schedules are OUT! (below) Great to see “Digital Schedules” out! The social space only better shares to the public about your vision, looks, and well, let’s get one thing straight, it’s an organic form of communicating to the world what you have to present. SO […]

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Journalism Debate: Burson-Marsteller + Howard Rheingold + ELLE’s Joe Zee and Kate Lanphear

posted on: April 17, 2010

How is online media not only changing, but also transforming different industries and disciplines? I’ve been reading articles, surveys, studies and engaging in conversations about this very topic to the point, I had to share my thoughts and some interesting findings with you! I’ll just share two plus an ELLE article First, Burson-Marsteller, one of the […]

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Social Media is Everywhere. So is Branding.

posted on: April 2, 2010

I was inspired to write about this topic after a recent exchange with a Brand Strategy professor, which concerned my interest in Brand Marketing and various strategies to best market my brand, me! Branding is the fundamental piece in your marketing communications that raises awareness and builds your relationships. Simply put, your brand is your […]

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Social Relationships: Online and Offline

posted on: March 16, 2010

Over the weekend, I was interviewing for a social media position and during the interview my interviewee brought up something interesting as he was explaining objectives of his team: He said, “think about it … how many conversations do you have with people you have strong relationships with as opposed to people you don’t have […]

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My Social Media Story: Personal Branding

posted on: March 11, 2010

My Thoughts Recently, Online social media has been consuming me – not that it wasn’t before – I’m obsessed … As I prepare to leave school and enter the work force, more and more of my time is spent online job hunting. Depending on the situation, the persons age and their goal it’s accurate to […]

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How the Fashion Industry is Gaining Social Success

posted on: March 7, 2010

Just a thought: The word “social” means different things to different people. Some might interpret “How the Fashion Industry is Gaining Social Success” to be about fashion brands that are growing and they’re at the forefront of the industry. Or some (including me) would assume title is about the social success online, how the fashion industry […]

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Shop It To Me: Better than Sample Sales

posted on: February 21, 2010

Doesn’t it just irritate you when you miss those SALES? I know. Earlier this week I met two women working on the marketing team for Shop It To Me, during a marketing/communications mixer at my school. “Our first service, Shop It To Me Apparel, proactively sends you clothing that matches your size and brand preferences as […]

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Emerging Luxury and Digital Marketing Trends

posted on: December 31, 2009

I stumbled onto this article from the NYT this morning and it got me thinking about changes brands and companies have gone through this past 2009. We can all agree the marketing and advertising landscape has been changing for some time, yet I feel that 2009 was really a big year for “social media” and […]

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Fashion 2.0: The Future of Media + Fashion

posted on: October 28, 2009

Last night I attended the Fashion 2.0 meetup hosted by Yuli (co-founder of at the Audrey Café & Lounge at W New York – The Tuscany on 120 E 39th St. Basically, it was a meetup of tech, social media, and fashion enthusiasts coming together to network and learn about upcoming trends. Luckily, I work […]

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Prospects of Social Media and Fashion

posted on: October 8, 2009

We are living in exciting times eh? Yes, we are! Before I go discuss further some of you may still not fully understand ‘social media‘. I like to think it as media that is socially disseminated online. The web and Internet supports and continues to accelerate this type of communication and human interaction. It allows […]

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