E-Commerce: Social Shopping Take Precedence in 2012

posted on: March 16, 2012

This post was inspired by Macala Wright of FMM.

As we get more savvy online, people get smarter offline, and technologies become more intelligent; we have increasing numbers of new start-ups that are here to cater to everyone’s needs. In today’s world “niche” needs are pretty much met.

Mulu.Me – Launched in December 2011, Mulu is a social sharing platform for sharing the things you love that makes the world a better place at the same time. Mulu, allows users to make product recommendations, ask for suggestions and earn money for themselves or a social cause they want to support.

Buyosphere – Founded by digital pioneer and author, Tara Hunt, Buyosphere is Quora for fashion, interiors and retail, seeking to pick up where the Google product search falls off.

Pinterest – Pinterest is probably one of the most talked-about technologies on the web these days, one may even say users are addicted to their platform. For bloggers, we highly recommend learning how to create post titles and tags for your Pinterest posts. First start with the name of the board, then make sure your content on that board reflect the theme of what you’re showing. Do this for all of your content here.

“There is no direct path to online consumer sales. Consumers desire to broadcast and share their lives, and their web behaviors therefore strike out on a non-linear path to purchase. The whole concept of social commerce is now realizing that every platform and network is a potential lead for an online sale.” As a retailer, all you have to do is supply images and ideas in a way that’s accessible to the online user/consumer and sparks their desire to do all this work for you. In one swift addition to a consumer “pin, post or add,” retailers can build brand awareness, increase online engagement and create direct links to product pages that lead to purchase conversions.

Read Macala Wright’s full article here.

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