Style Fashion Week Bringing Fashion Back to Los Angeles

posted on: March 6, 2011

Fashion Week on the West Coast has been, well a little quiet. Especially since 2008 when the five-year partnership between IMG and Smashbox Studios folded its Culver City tents. But it looks like Fashion week will make a fierce return to Los Angeles this Spring with a four-day flourish of runway shows at the newly renovated downtown Vibiana (The former Cathedral’s baroque-inspired 35,000 square feet of luxurious space will host Style Fashion Week March 15th-18th).

Style Fashion Week’s intelligent and innovative platform will showcase celebrity hosts, art installations, live music, and gift bags to compliment the runway shows.

Also, in support of the American Heart Association, The Go Red For Women Celebrity Fashion Show will be held for the first time in L.A. Thursday, March 17th. A $25 entrance fee will be charged and all proceeds from the star-filled show will be given to the American Heart Association.

These next two weeks are going to be busy.


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